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FMC Software
Full Rebranding, UI/UX Redesign & 360° Marketing Strategy
2024 - Present
Egypt
Strategic Branding & Market Evolution
The FMC Software (Funders Micro Credit) rebranding was a strategic move to dominate the microfinance sector in Egypt. We evolved their identity using a high-contrast palette of vibrant orange to represent energy and growth, paired with deep navy blue for corporate stability and trust. This 3-year transformation ensures the brand remains a leader in Egypt’s fintech industry.
Project Overview
As a premier marketing agency in Egypt, we have managed FMC Software’s full digital and offline presence for three consecutive years. Our work spans from 360° marketing strategies to core UI/UX software redesigns, specifically tailored to the Egyptian financial market’s needs. This long-term partnership highlights our expertise in sustainable brand scaling.
Visual Elements
A dynamic emblem for Funders Micro Credit that integrates the letters ‘FMC‘ into a modern, geometric mark.
A professional mix of Sunset Orange, Midnight Navy, and Pure White to ensure maximum visibility and readability across all platforms.
Bold, sans-serif fonts that communicate digital authority and accessibility for financial users.
We executed professional corporate photography and high-end video production to showcase FMC’s software infrastructure. Each frame was strategically color-graded to align with the new Funders Micro Credit identity, building immediate trust within the Egyptian financial market.
Business Outcome
Through our Full Marketing Management, FMC saw a significant rise in market authority within Egypt. The rebranding facilitated a seamless transition into their 3rd year of growth, covering social media management, retail branding, and integrated marketing campaigns that deliver measurable ROI.
