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Mahinaz Vlogs
Media Production (Video Editing), Social Media Management, and Growth Hacking.
2024 - Present
Saudi Arabia
Concept & Direction
The ‘Seamless Wanderlust’ concept.
Our mission was to capture the authentic essence of global travel and package it into high-retention digital stories.
We focused on a fast-paced, cinematic editing style that keeps viewers engaged, ensuring that Mahinaz’s personality shines through while maintaining a premium aesthetic that attracts luxury travel sponsors.
Project Overview
Mahinaz Vlogs is a journey across the world’s most breathtaking locations.
Propagamda stepped in as the creative engine to handle the heavy lifting of post-production and digital strategy.
By transforming raw travel footage into viral-ready content, we managed to skyrocket her engagement rates and build a loyal community of travelers, making her brand a benchmark in the travel vlogging industry.
Visual Elements
Crafting narratives from raw travel clips using advanced color grading and rhythmic sound design.
Implementing data-driven posting schedules and interactive features to maximize follower growth.
Designing custom thumbnails and graphic overlays that give the channel a unified and professional look.
Rapidly producing short-form content (Reels/TikToks) that leverage viral sounds and transitions to reach new audiences.
Outcome
A massive digital expansion. Through our strategic management and high-end editing, Mahinaz Vlogs achieved a significant increase in followers and reach.
The brand is now recognized for its top-tier production quality, leading to successful collaborations with global tourism boards and international brands.