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Archera Interiors
Brand Identity, Social Media Management, and Visual System
2023 – Present
Egypt
Concept & Direction
The concept of ‘Structural Sophistication’ guided the entire identity.
We explored themes of precision, luxury, and architectural alignment—taking inspiration from structural blueprints and modern minimalist aesthetics.
The result is a sharp and prestigious visual system that evokes authority and high-end craftsmanship while maintaining a modern edge.
Project Overview
Archera is a premium architectural and interior consultancy firm that celebrates geometric balance and structural elegance. Our task was to develop a brand identity that reflects their refined yet bold personality, positioning them as a leader in the luxury interior market of Egypt.
Visual Elements
A custom geometric logotype paired with architectural lines, combining stability and luxury.
Deep charcoals with brushed gold accents—conveying exclusivity, warmth, and professionalism.
A high-end serif paired with a technical sans-serif for balance and structural clarity.
Linear patterns inspired by architectural grids, creating a flexible system across digital and physical touchpoints.
Outcome
The final brand identity gave Archera a distinct voice and visual language that resonates with its high-net-worth target audience.
The identity was extended across office signage, digital presence, and premium brand collateral, forming a cohesive and memorable architectural experience.