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NYS Enterprises
Full Brand Identity, Strategic Marketing, and Creative Direction
2023 - Present
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Concept & Direction
The ‘Global Harvest’ concept. Our objective was to visualize the seamless journey of premium food across borders. We focused on a sophisticated visual language that combines organic elements with corporate reliability. The direction used earthy yet premium tones and bold icons to symbolize supply chain excellence and the purity of the products handled by NYS Enterprises.
Project Overview
NYS Enterprises is a key player in the high-end food import and export sector.
Propagamda was tasked with building a trust-based brand identity that resonates with international suppliers and local distributors.
We created a comprehensive branding system that emphasizes food safety, global standards, and premium quality, ensuring that NYS Enterprises stands out as a bridge for excellence in the global food market.
Visual Elements
Designing a mark that represents global reach and stability, ensuring it looks professional on shipping containers and retail packaging.
Creating a visual system for product labels that highlights the origin and quality of the imported goods.
Developing a unified professional look for contracts and export documents to enhance business-to-business (B2B) trust.
Producing high-end photography that showcases the freshness and premium nature of the food products in their final form.
Outcome
A world-class trading identity.
The new branding empowered NYS Enterprises to secure international partnerships and expand its global footprint.
By aligning their visual presence with global food standards, we helped them transition from a trading company to a premium food authority, recognized for its integrity and superior product selection.