Education & Mastery

Learn From
The Field

No theory. No fluff. Real frameworks used by Propagamda on live clients — packaged into courses that build careers.

Active Courses 12
2,400+ Students Enrolled
12 Active Courses
4.9 Avg Rating
3 Free Courses
META
Intermediate 1,800 EGP
12h 20m · 8 Modules · Performance Marketing

Meta Ads Mastery: Profitable Campaigns from Day One

Full-funnel Meta advertising — from account structure to creative testing to scaling winning ads in the Egyptian market.

560 enrolled Enroll →
VI
Beginner Free
3h 10m · 4 Modules · Brand Building

Visual Identity 101: What Your Logo Is Really Saying

A free introduction to the principles of visual identity — color psychology, typography hierarchy, and what makes a brand instantly recognizable.

1,200+ enrolled Enroll Free →
FILM
Intermediate 2,100 EGP
16h 45m · 10 Modules · Media Production

Brand Film Production: From Brief to Broadcast

Pre-production, scripting, directing on-set, and post-production workflows for brand films and commercial content — real Egyptian productions as case studies.

320 enrolled Enroll →
SYS
Advanced 3,200 EGP
22h 00m · 14 Modules · Growth Systems

Growth OS: Build Revenue Systems That Run Without You

The complete growth playbook — CRM architecture, marketing automation, retention systems, and KPI frameworks used by Propagamda's top-performing clients.

180 enrolled Enroll →
SEO
Beginner Free
4h 30m · 5 Modules · Performance Marketing

SEO for Egyptian Businesses: Rank on Google in 90 Days

A practical, no-jargon SEO guide focused entirely on the Egyptian and Arabic-language search landscape — technical basics, keyword research, and content strategy.

870 enrolled Enroll Free →
POS
Advanced 2,800 EGP
14h 00m · 9 Modules · Brand Building

Strategic Brand Positioning: Own a Category or Lose to It

Category design, competitive positioning, brand narrative architecture, and how to engineer a perception that makes pricing irrelevant in your market.

240 enrolled Enroll →
EDIT
Beginner Free
5h 20m · 6 Modules · Media Production

Video Editing for Social: Reels, TikToks & Shorts That Stop the Scroll

Practical editing workflows using CapCut and Premiere — pacing, hooks, captions, and sound design for social-first video content that drives engagement and saves time.

1,500+ enrolled Enroll Free →
CRM
Intermediate 1,600 EGP
9h 15m · 7 Modules · Growth Systems

CRM Mastery: Convert Leads Into Loyal Customers With Automation

Build a customer relationship system that turns cold traffic into repeat buyers — covers HubSpot, WhatsApp sequences, email automations, and lead scoring for SMEs.

290 enrolled Enroll →
GADS
Intermediate 1,900 EGP
11h 00m · 8 Modules · Performance Marketing

Google Ads for Egypt: Search, Display & PMax — Profitable From Week One

Everything you need to run Google Ads in Egypt profitably — bidding strategies, keyword research in Arabic and English, landing page optimization, and conversion tracking setup.

410 enrolled Enroll →
BS
Your Instructor

Bassem
Shadi

Founder & CEO — Propagamda Agency

Bassem built Propagamda from a one-person consultancy into Cairo's leading 360° creative and marketing agency. With over a decade engineering brands and growth systems for clients from F&B to real estate to fintech, everything taught in these courses is battle-tested — not borrowed from textbooks.

🏆
10+ Years building brands across Egypt and the MENA region
📈
50+ Brands scaled using the exact frameworks taught in these courses
🎬
200+ Campaigns produced across performance, brand, and media verticals

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