Est. 2018 · Cairo, Egypt

We Don't
Make Ads.
We Build
Dominance.

Propagamda is Cairo's most results-driven 360° creative and marketing agency. We don't chase trends — we set them. From brand identity to media production, performance marketing to launch events, we are the engine behind Egypt's most recognized brands.

Years Operating

50+

Brands Built

98%

Client Retention

Our Manifesto

The market doesn't reward good. It rewards impossible to ignore. That's the only standard we build to.

Every brand that walks through our door is a problem to be solved and an opportunity to be seized. We obsess over your market position, your competitors' weaknesses, and your customers' deepest desires — then we build creative work that makes you the only obvious choice.

⚡

Results Above All

Beautiful work that doesn't perform is just art. Every project is measured against real business outcomes — leads, revenue, market share.

🏠

100% In-House

No freelancers, no outsourcing surprises. Every discipline under one roof means tighter quality control and faster delivery.

🎯

Strategy First

We never pick up a camera or open Figma before we understand your market, your competitors, and your growth objectives.

🤝

Real Partnership

We treat your brand's growth like it's our own. Long-term relationships, not transactional projects. Your win is our win.

The People
Behind the Work

Senior specialists across every discipline — no juniors, no generalists running your brand.

Bassem Shadi

Founder & Creative Director

10+ years building brands across MENA. Obsessed with the intersection of strategy and storytelling.

Sara Kamal

Head of Strategy

Former regional planner at Publicis. Turns market data into campaigns that actually move the needle.

Omar Ashraf

Head of Production

Award-winning director with a portfolio spanning FMCG, real estate, and automotive. Cinematic by default.

Nada Farouk

Head of Performance

Media buyer turned growth architect. Manages 8-figure ad budgets across Meta, Google, TikTok, and programmatic.

Our Story

Built From
Frustration.
Driven By
Results.

Propagamda was founded in 2018 out of a simple frustration: Egyptian brands deserved better. Better strategy. Better creative. Better outcomes. The agencies that existed were either too expensive for local brands or too small to deliver real impact.

So we built the agency we wished existed — one that combines the strategic rigor of a global consultancy with the speed, cultural fluency, and ownership mentality of an in-house team.

Today, we're the growth partner behind 50+ of Egypt's most recognized brands, with a track record that speaks for itself.

2018

Founded in Cairo

50+

Brands Served

120+

Campaigns Launched

Disciplines In-House

Our Journey

Eight Years of Growth

2018

Founded

Started with 3 people and a mission to make Egyptian brands impossible to ignore. First client: a mid-size F&B brand that needed a complete identity overhaul.

2019

Expanded into Media Production

Launched our in-house production studio. Within 6 months, we were producing cinematic brand content for real estate and automotive clients across Cairo.

2020

Doubled Down on Digital

Built out our performance marketing arm during the digital acceleration wave. Managed EGP 10M+ in ad spend for clients while competitors retreated.

2022

50 Brands Milestone

Crossed the 50-brand mark with a 96% client retention rate. Launched our events division after seeing demand from clients who needed end-to-end launch coverage.

2024

Full 360° Agency

Completed the full-service offering with web development. Now the only agency in Cairo offering strategy, design, media, performance, events, and web under one roof.

We Don'tMake Ads.We BuildDominance.

The PeopleBehind the Work

Built FromFrustration.Driven ByResults.